Bing) to figure out where your business is, and which searchers you’re relevant to. 3. Each of these elements influence how people use and search engines rank your website. Use quick-win and geo-specific keywords Once you’ve looked into the basics and the technical side of local SEO, Elliott recommends turning away from your actual site — and focusing on your Google My Business (GMB) profile. Figure Out Content Management System. 3. SEO Audit Checklist. Learn More. A website audit checklist is a road map for next steps The complete website audit identifies things on your current website and provides a checklist of things that need fixing. Take Images and Optimize GMB. Each of the elements can potentially impact the first impressions of your and online reputation of your business. For Elliott, after the basics are taken care of, a local SEO audit centers around creating a perfect Google My Business profile, analyzing the backlink profile of your site and its competitors, and auditing meta titles and descriptions to optimize for click-through rate. Find gaps in your GMB, website, and brand. The best part of using a local SEO software is that it helps make the manual review much more efficient, and effective. 8. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. Let’s look in more depth into a few of these factors that can impact local SEO: Page speed and website load times are as important a factor for local SEO as they are for traditional SEO campaigns, with one caveat: localized searches (e.g. Our audit template walks you through the process including website, links, citations & local profiles. You can then analyze the report, highlight the recommended changes, and add them to your SEO audit checklist. If … Learn More. Improve your rankings in Google search results with our ultimate local SEO checklist - a 24-step checklist to boost the local SEO for your small business. Make Sure You Are Using HTTPS. 0. Optimize Your Google My Business Profile to Perfection, Auditing Local Reviews & Building a Process for Getting More, 3. Here is a guide to learn how to do Local SEO. What people see first before they even visit your website or location Local Directory Listings are a subset of Off-page Local SEO that often appear for search of your brand and have a small influence on search rankings. Markup homepage with Local Business Markup. Tools For Sellers. Build Citations. 2. To test for mobile responsiveness during your local SEO audit, use the Mobile-Friendly Test available for free in Google Search Console. Get your free step-by-step checklist for a complete local SEO audit. listing one phone number on your website and a different one on your GMB listing) that can harm your chances of ranking for local search terms. At this stage, you should well on your way to checking off the boxes on your Local SEO Checklist. We have dozens of years of experience, conducting hundreds of local SEO audits, that have resulted in more traffic, leads, appointments, and revenues for our clients. Keywords As the name indicates, keywords are certain words or phrases (also known as longtail keywords) that would help people find your business through internet searches. These data insights and search tools make determining issues with your website simple, and finding SEO opportunities, easy. A simple checklist of tips and ideas to help you boost your local SEO for your small business Increase your search rankings today with our new, Get Started With Your Local SEO Audit and Action Plan, How-to Get Started With the Local SEO Checklist, The website is hosted within the country it is primarily targeting website visitors, The website page load speed is above average using, The website looks good, and functions properly on mobile phones, tablets, and computers, The website navigation is simple to use and makes it easy to find information, There are no 404 error pages or other redirection issues preventing visitor or search engine access, All website pages are appearing in the Google index, All website pages are appearing in the Bing index, There is a unique page title for each website page, Each website page title is optimized for search phrases that match the pages content, There is a compelling meta description for each website page, Each website page has an H1 tag containing the targeted search phrase, Each website page uses H2 tags containing related search phrases, Each website page uses H3 tags containing related search phrases, Each website pages uses image alt and title tags describing the image, There is a location page for each business location that contains address, hours, and a map, The business name, address, and phone number is found on every page, The business name, address, and phone number is implement with structured markup, Each website page has a specific call to action for the visitor to take, The total number of backlinks to the website are on-par with competitors (or better), There are no unusual anchor text patterns or excessive use of optimized anchor texts in backlinks, There are no manual penalties related to links pointing to your website in Google Search Console, There is a plan in place for promoting your website online to increase links and business mentions, There is a Google My Business profile for each business, office location and or provider, Each Google My Business profile for the business has been claimed and properly categorized, Each Google My Business profile for the business has accurate and up-to-date information, Each Google My Business profile has at least 30 positive reviews (4, 5 stars), Each Google My Business Profile responds to it’s review as they are left, The business information has been scanned to find popular online listings and profiles, All major listings and profiles for each business location, and or provider have been claimed, All major listings and profiles for each business location, and or provider have accurate information, All major listings and profiles for each business location, and or provider are being monitored. It is 2021, and HTTPS has been known as a ranking factor since 2014. Install Yoast Plugin (Do not buy premium). According to Elliott, when it comes to local SEO, even small improvements in these four areas can have an outsized impact on your local search rankings. That said, Elliott doesn’t recommend agonizing over the speed of your web pages after a certain point. An SEO audit is probably the first thing a business owner needs to consider when starting a web re-design or new SEO campaign. To figure out which areas are the most vital to audit for improving local search rankings, we spoke with Elliott Davidson. “Look at your local competitors’ backlink profiles to see which links they have that you don’t,” Elliott says. Things change quickly, and an SEO auditor ensures that every aspect remains in the same updated SEO algorithms domain. Check Out Backlink Profiles for Locally Relevant Links, 4. In the end, I reveal my top local ranking factors. A 50-Point Audit for Getting Started with Local SEO. What is Local SEO checklist for? Jaime Theler January 3, 2020 The internet has brought the world to our fingertips, but research shows that four out of five consumers search online for products or services in their own backyard. With Local SEO Audits, you get a professional SEO audit performed by an experienced consultant who is an expert in Local SEO. “near me”) are likely to be done on mobile devices. However, an SEO audit is complex, and not everyone has the expertise to execute the process. The first point in our Local SEO Checklist for 2020 is to make … 3. Ok, maybe I’m a little biased as a content marketer. The technical SEO issues we already mentioned are critical, so you need to fix broken links, add image alt tags, remove duplicate content, and everything else that’s involved in maintaining a healthy website. An exceptional local SEO campaign starts with a comprehensive website audit. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. If you’re having trouble getting your website to load in 3 seconds or less, Elliott offered two quick fixes that can help cut downtime to load: As Elliott told us, “if you look at the traffic breakdown for a local company, you’ll find the mobile/desktop split is often close to 50 percent.” That’s in stark contrast to other types of companies, such as corporate B2B, which might look more like 80% desktop and 20% mobile. Local SEO refers to geographically-specific queries, and … Keep your descriptions from 130-165 characters. 1. The local SEO checklist below has all the information you need to get started. what you have to do in order to optimize your website for local search. Search Engine Journal offers a more complete local SEO checklist if your SEO audit checklist efforts will be to benefit a local business. Reviews pack a ton of clout … Include NAP and Map Embed on site. A poorly-written meta description can hurt your click thru rate. Hi there Local SEO family...I hope you´re all doing well during these crazy times! The next step for your local SEO audit is to look into your own backlink profile and get a sense of which locally relevant backlinks are pointing to your site. Here's a list of common content mistakes followed by a checklist of ways to increase the local SEO impact of your content. Local SEO audits provide businesses with a baseline of how they can rank locally before moving forward to a more global audience. These steps should be taken in order to make auditing your online presence using the Local SEO Checklist. Of course, you will also want to look at the actual HTML of the page to ensure page titles, meta descriptions, headers, and other elements are present, and properly used. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit … This might be key to outperforming local competitors and bigger rivals. Local SEO Checklist. Checklist for a Local SEO Audit. All of these things are important to fix to keep your website healthy and capable of ranking in the search engines. With a Bing Webmaster Tools, you get similar data and tooling to what you get with Google Search Console, but specifically for the Bing search engine. See how well your website performs when loaded on a desktop or mobile phone. Conducting a local SEO audit is your chance to identify any of these issues quickly and put you on the path to getting them fixed. Google My Business allows this on the back-end, where you can add additional zip codes to your location as an indication of your service area. “This can highlight some very easy opportunities you can go after.”. Install WPSSO (Buy Premium for $50). As an example, Elliott noted that for many small local businesses, this USP may come down to offering more personalized customer service. Markup homepage with Local Business Markup. If your local SEO software did not include a scan of your online listings, now is the time to do that. Sign up for a 7-day free trial with Raven Tools, and access our Site Auditor, backlink analysis tools, and localized rank tracking functionality. At the end of the day, small efforts can have a big impact when you’re working to improve local SEO. Sign In Get An Instant Demo. 1. Use this Google My Business audit template and optimization checklist to improve local rankings, increase traffic, and generate more leads… Get The Template in Facebook Messenger » I’ve used this exact template to get some massive SEO wins for local businesses… In this blog, we highlight 4 areas of focus for your local SEO audit: technical basics, Google My Business, auditing local backlinks, and USP-focused meta copy. Every day, consumers are using all devices for local searches. Local SEO Checklist v1.0 Overview. Time Commitment: 2 minutes. Checklist for a Local SEO Audit. As part of this process, he also suggested looking at your competitors’ SERPs. Use our free checklist tool to manage your local SEO to do's.Tackle the top 63 Local Search Ranking Factors based on the annual survey from the top local SEOs. And in Elliot’s experience, there are a few basics that should be tackled when you’re thinking locally: Note: If you need a quick way to identify these and other technical issues that might need to be addressed, simply type your URL into Raven’s Site Auditor tool. Good local SEO includes on-site and off-site techniques. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. Any company needs to appear on the first page results of search engines especially on Google, this is a step by step Local Search Engine (SEO) checklist to help you to acquire your place among your competitors on search engines. For the Local SEO experts here, I am wondering, what is your GMB audit checklist? That’s a question that business owners and marketers have asked since the invention of modern search engines. The Ultimate SEO Audit Checklist is a comprehensive list of all the important items that should be included in your in-depth SEO audit. Remember, a search engine wants to show the best search results. The main goal is to have as many links from other relevant websites as possible (or more than your competitors). Analyze your entire WordPress site to detect critical errors and get actionable insights to boost your SEO and get more traffic. If you want to learn more about the previous milestones and tasks, please read on the Local SEO Checklist Part 1. I have tried to cover the SEO Audit checklist in detail, although the content is too long, I am sure fixing all the points I have shared will improve any website organic traffic over the long period of time. Grab the sheet. Local SEO Checklist Action Checklist & Resources by The HOTH #1 Fix NAP Citations NAP citation accuracy & consistency are critical, but realize that some small inconsistencies (like the difference between street vs st. won’t hurt you). Sign Up. A simple checklist of tips and ideas to help you boost your local SEO for your small business. We write tips for digital marketers and we create beginner through advanced guides for search engine optimization. An ever changing SEO audit checklist to make sure your technical SEO is on point. This additional data and insights will give you further validation of any issues and or opportunities. Ontdek hoe je in in 10 stappen de meest complete en technische SEO Audit kunt doen. A good SEO audit is all about asking the right questions. He is a local SEO expert and founder of boutique UK-based digital marketing agency, Contrast. This should also include your Google My Business profile. When you’re conducting an SEO audit, there are a lot of metrics and factors to look at — redirects, broken links, meta issues, image tags, and much more. You can use the Structured Data Markup Helper tool in Google Search Console to highlight your address, phone number, and brand name. Verify GMB. Before you choose you local SEO company, take one hour to complete the following small business audit to educate yourself about your website and where And the basics matter. The Best Local SEO Tools + Free Expert Audit Checklist. To gain an understanding of the effectiveness of a previous SEO campaign and to identify what is working and what is not, a full on-page local SEO audit should be performed. Get AIOSEO for WordPress FULL SEO AUDIT Analyze your site's SEO in seconds Follow our SEO Audit checklist to optimize your website's settingsIdentify any critical errors that could be harming your… Audit Reviews for Quality and Quantity. Here are the most common areas of best-practice that you need to pay attention to. If your website runs on WordPress, you can also do this with an SEO plugin like Yoast. Please note: The following local SEO checklist is predicated upon the assumption that your website is already SEO optimized. View indexing information, find technical problems, and get keyword data about your website. So mobile load speed is especially important for local SEO. The main goal is to have an issue free website that is easy to use and properly indexed in the major search engines. The order may be slightly different to what you’ll see on other checklists. An ever changing SEO audit checklist to make sure your technical SEO is on point. Each of these elements influence how visitors can find your website and how search engines rank your website. Plus, with Google’s announcement of mobile-first indexing, the importance of a mobile-optimized website can’t be ignored. Simply put, structured data is written in a pre-defined structure that search engines recognize. We strive to help businesses of all sizes grow using our powerful link building, SEO and content marketing services. ). Find technical issues, ensure there’s no manual penalties, and get keyword search data. One of the best ways to help Google understand your local relevance is to use structured data on your website. Their clients' local and organic search rankings and traffic started going up :-) Seriously though, earlier this week I presented this talk at the fantastic State of Search conference in Dallas. Much of local on-page SEO optimization is about making it easier for Google and other search engines (i.e. Not all local businesses have access to a CRM system that automatically collects reviews from customers after a service has been delivered. If you’re not a seasoned internet marketer or SEO, you might not be confident in taking the next steps to put the Local SEO Checklist into action. A Complete Local SEO Checklist. 4. Raven by TapClicks - SEO + SEM Tools with Deeper Competitive Insights A Complete Local SEO Checklist. Your title tags need to be concise with keywords you want to rank for. In his view, boosting CTR on your local search results comes down to finding and emphasizing a unique selling point (USP). The most important thing to consider is what a person looking at the page would think. The amazing secret to increased local search engine visibility and rankings Google My Business is a subset of Off-page Local SEO that greatly influences your rankings for localized searches and visibility within Google Maps. Any company needs to appear on the first page results of search engines especially on Google, this is a step by step Local Search Engine (SEO) checklist to help you to acquire your place among your competitors on search engines. Audit Meta and Optimize It for Click-Through Rate (CTR), Summary: What to Focus on for a Local SEO Audit, Local SEO Audit: 4-Part Checklist to Help You Move the Needle on Local Search, Check that all phone numbers and email addresses across your website are clickable HTML, visible, and user-friendly for mobile users, Add your hours or opening times into your website’s footer and all directory profiles, Check your website speed and ensure that it loads in 3 seconds or less, Use structured data to boost on-page local SEO, Use an image compression tool to compress images on your website into smaller files, Reviews from customers (really important! You can’t forget about mobile or you’re missing out on a major chunk of your potential market. Sales: +1-855-955-6650. Conclusion on SEO Audit Checklist. First and foremost, Elliott says you can’t skip the basics. First and foremost, ensure that each of these listings matches your website and includes the most current NAP (name, address, and phone number) — and relevant business information. Checklist for a Local SEO Audit. With this in mind, according to Elliot, “your website must be responsive — plain and simple.” Luckily, with a platform like WordPress or Squarespace, the themes are automatically mobile-optimized. “There are some great opportunities to be leveraged with pre-existing relationships,” he says. If everything is clear with the question “ what is local SEO? The main goal is to have an informational website that makes it easy for people and search engines to understand what you do best. Checklist for a Local SEO Audit. Review your page title tags and meta descriptions which map to key local search keywords, and verify that they’re leading with (and doubling down on) what makes your business unique — why should searchers click on your result? According to Elliott, this process for getting reviews doesn’t need to be flashy — the most important thing is that there’s a concerted effort to ask customers, even if that’s manual. Creating and setting up your Google Search Console account gives you important data and tools. Simply click on the link below to download! Local SEO Audit Checklist Check Yes/ No Priority (High, Medium or Low) Duplicate Content Is the website content duplicate? Include keywords and city, without being spammy. In addition to link-building on websites your competitors are already on, Elliott suggests that your own local suppliers and partners can also offer low-hanging fruit for local link-building. Sales: +1-855-955-6650. About the checklist With our checklist, you’ll gain insight on the range of tasks required to improve your local SEO which … Each of these elements influences the relative weighting of your Google My Business profile versus others in your area. To Do: Do an audit of existing citations Compare that list to the list of normalizations And to ensure that your SERP listings communicate your value proposition in a compelling way, you can simply run a meta audit on the Raven Site Auditor tool. 1. Remember two things before you begin: The time investment for an audit will depend on the size of your website. Once you're ready to get started optimizing your website for SEO, using Boostability's and SEO Network's SEO packages are key ways to power up your local presence. However, when you’re focusing on local SEO, some factors become more important than others. Looking to get started with local SEO? But no matter how big or small the glitch that disrupted your technical SEO audit checklist, technical SEO mistakes can ultimately hurt your search rankings. We will utilize our experience, proprietary tools, and industry leading software to diagnose your issues and give you the right information to improve your rankings. If there are discrepancies (e.g. As of 2020, there are nearly 4,000 different categories to choose from. Want to learn more about SEO and Marketing from Raven Tools each week ? We have talked about the importance and benefits of local SEO to businesses but we have not yet come to the most important part of this post i.e. SEO content audit provides a more in-depth look at a website’s indexable content. By keeping a checklist handy, you maintain a standard SEO audit task list that ensures none of the crucial points are missed. Audit brand mentions and implied links Lastly, Elliott told us that local businesses should always target their Google My Business profile to certain service areas. Designing and maintaining a checklist is the best way to get you through some search optimization elements. If you’re ready to get started assessing your local SEO performance, this local SEO checklist PDF will … When Google, Bing, and others discover these groupings of information around the web, it improves your rankings. Mobile. The steps in this article can help you optimize a strategy that will attract and gain local customers from your target audience. Alright! Take Images and Optimize GMB. We will never give or sell your information to a third party. This local SEO audit tool has proven to be a … SEO Content Audit. For example: placing "SEO Services in Lincoln Square, Chicago" earlier in the title, description, H1, and high in the body text of the page. It’s 2018. This will let you know exactly where you stand in terms of citations and local SEO. The final element we are going to review is Local SEO. That means no more guesswork about whether or not the client’s citations are correct, or about where they rank in terms of local SEO. NEW! Finding any issues with your data and correcting them is important for customer experience, and your local SEO. This checklist covers 50 on-site and off-site points you need to audit. LOCAL SEO AUDIT CHECKLIST NOW! A site audit is truly the first step in any effective local SEO campaign. Using a local SEO software tool, you can scan your website and online presence to get hundreds of relevant data points and comparisons. Expect to spend a lot of time here. There are a number of different solutions for scanning your online listings, even some that are free! Think of it like putting your website data into an organized Excel spreadsheet. As a local digital marketing agency headquartered in Chantilly, VA Conversion Pipeline is experiencing the same negative impacts from COVID-19 as many other area small businesses. Now we’re at the fun part: content! Welcome to the official site of the Virginia Department of Motor Vehicles, with quick access to driver and vehicle online transactions and information. Install Yoast Plugin (Do not buy premium). This often leaves them lacking in reviews, which are vitally important for building credibility — but they’re also an indicator of quality for Google. To learn more about what it takes to optimize your website to rank well in search engine result pages , please read our article on the subject here or call us for an SEO website audit report. Local SEO audits are tricky and time consuming. An easy and quick way to build out a local SEO audit in 4 minutes flat. 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